If ever some days deserved some branding, it's the quartet that finds itself turkey sandwiched betwixt and between Boxing Day and New Year's Eve.
And Betwixtmas works perfectly as the unifying brand name for December 27, 28, 29 and 30. (I'm not claiming the name as mine, but if this is the first time you've encountered it, I'm happy to take the credit.)
These four days are days a good percentage of people take as holiday. A chance to chill with family and friends without the pressure to have fun or eat traditionally that the days either side force us to do. An opportunity to settle the stomach, try out Christmas presents and rest the body for the new year battering.
Betwixtmas. Yes. It has a Dickensian ring to it too, right for the time of year. And if it catches on, there's a British chocolate bar that could really cash in.
The campaign to get Betwixtmas officially recognised starts here. If we can have things as ridiculous as a National Garlic Day, we can have this. Yeah!
So if you didn't celebrate Betwixtmas this year, be sure to next. But before all that, happy new year...
And Betwixtmas works perfectly as the unifying brand name for December 27, 28, 29 and 30. (I'm not claiming the name as mine, but if this is the first time you've encountered it, I'm happy to take the credit.)
These four days are days a good percentage of people take as holiday. A chance to chill with family and friends without the pressure to have fun or eat traditionally that the days either side force us to do. An opportunity to settle the stomach, try out Christmas presents and rest the body for the new year battering.
Betwixtmas. Yes. It has a Dickensian ring to it too, right for the time of year. And if it catches on, there's a British chocolate bar that could really cash in.
The campaign to get Betwixtmas officially recognised starts here. If we can have things as ridiculous as a National Garlic Day, we can have this. Yeah!
So if you didn't celebrate Betwixtmas this year, be sure to next. But before all that, happy new year...
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